Cole focuses on "challenging assumptions and asking the right questions"- something that meshes well with my personality. I constantly ask questions. I always challenge. I always (sometimes) am right--or so I tell myself! The way Cole described his creative process really interested me and made me think of creativity in a completely new way. It finally seems like creativity is something that I can combine with my everyday life. I can ask questions, I can challenge problems, and I certainly can ask questions.
The creative director also said, "I question the brief, I question my own solution, I question our presentation, I question schedules...I question all of it."
My main takeaway from Glenn Cole's statement: QUESTION EVERYTHING! So, from now on, I am going to take in everything I hear and question it. Who knows what will come out of it?
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