Just wanted to share this hilarious Monster ad! When I first saw it, I couldn't stop laughing. I think it is great for the company's brand that connects users with jobs.
The ad catches the viewer's eye and really captures the mindset of Americans during the time it was aired. People want jobs they enjoy, not simply jobs boring jobs they hate! That is what Monster can provide- great jobs that match the personality of the job seeker.
I believe the thinking behind this ad was to connect with the viewer's. By creating an advertisement that is funny and entertaining while sharing the brand's motives, a potential consumer is able to understand what the company is and is shown how they can create better lives for themselves.
Ted Gilvar, Global Chief Marketing Officer at Monster, shared this ad in my Creativity class at SMU.
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